- network development.
-\begin{itemize}
- \item Introduced domestic express shipping service in 6 key
- European countries, providing access to a 20B market, with over
- 300M of forecasted revenue in the first 5 years.
- \begin{itemize}
- \item Ensured business prioritisation through full profit and
- loss analysis, including development of market approach
- \item Performed cross-functional project management including
- backend and frontend IT systems development and the complete
- go-to-market - product positioning, Sales training, pricing
- development, collateral \& creatives development, online
- advertising, internal and external communications.
- \item Managed during launch phase a team of 10 senior marketing
- professionals, 2 customer service engineers and 1 sales director
- and a budget of 1.9M to create a go-to-market plan incorporating
- sales targets by territory, marketing strategy and tactics for
- the first year and pro- and reactive customer service
- approaches.
- \end{itemize}
- \item Cross-functional lead of the introduction of a B777 flight
- between Hong Kong and Paris. Responsible for the go-to-market
- efforts that resulted in incremental operating profit of 1.5M
- within the first year after launch.
- \item Improved delivery times across key European markets, resulting
- in approx. 7MM highly profitable incremental revenue.
-\end{itemize}}
-
-\cventry{Nov 2001\\to Oct 2009}{Software and Web Applications Project
- Manager}{FedEx Express}{Brussels}{Belgium} {Introduced and managed a